Imagine this. You’re the Head of Strategy at a mid-sized company. One morning, your CEO walks in and says: We need to expand into Southeast Asia. Where do we start? You don’t yet have survey results. You don’t have time for focus groups or interviews. But you do have something that is potentially very powerful at your fingertips: Desk Research. Desk Research: The Hidden...

The World: On a Map and in Data There is a story behind every market. Some are told through numbers, and some are told through places. A new store that does better than expected. A city where adoption rates go up overnight. A district that quietly becomes the next big place to grow. These stories don’t live in spreadsheets; they live on maps. That’s where Geospatial...

There is a story behind every number. These days, data is everywhere, from dashboards to reports to metrics. There is a human story behind every number, though. And behind every story, there is a pattern that needs to be measured. The real strength of qualitative and quantitative research is not in how they are different, but in how they work together. The Heart and Mind of...