It looks like ChatGPT is taking over. This has some digital marketers thinking the second coming is at hand and that AI is the answer to all their woes. While AI can help reduce a workload, it is not a replacement for true SEO experts. Here are 5 ways not to use AI for SEO. What Not to Do Here are some ways you should not use AI for SEO. Use generative AI: AI tools can be used for real time...

You’ve heard it said that you shouldn’t use AI for SEO. You’ve also heard it said that AI is the magic touch to get SEO going. Both are potentially true. You just need to know what to do. For instance, you should never let AI fully generate content for you. It’s not going to do a good job, even if what it writes might sound nice, because when you use AI for content...

Marketers love a good buzzword. Every few years, something comes along that promises to “change everything.” Usually, it doesn’t. But this time, it might. Artificial intelligence isn’t just tweaking the edges of digital marketing; it’s quietly overhauling how search works. That’s where AI for SEO comes in. It’s not a shiny add-on or a quick hack....

Every once in a while, something drops online that makes everyone stop mid-scroll. Sora did that. OpenAI’s new text-to-video model doesn’t just make short clips — it makes cinema. Think perfect lighting, realistic motion, and shots that look like they belong in a high-budget campaign. And while the internet’s been busy arguing whether Sora means the end of Hollywood or...

AI has revolutionized how people search for information. While they still listen to the news, the radio, and open the search bar from time to time, they’re overwhelmingly just asking their phones for a succinct answer to their questions. And though they expect a basic, summarized output, the question is not always so straightforward. Truly, information technology has progressed by leaps...

Some “digital marketing” “experts” (note the double use of quotation marks) would have you believe that AI is the solution to all of our problems with SEO. Some even claim that, using generative copy, they’ve gotten websites to the top of page one overnight. If they have, those websites that are built with AI content generation didn’t stay there long. The...