Why BIS Hallmark Certification Matters for Jewellers in India In India, jewellery is more than just an accessory — it’s emotion, investment, and heritage all wrapped into one. Whether it’s a wedding necklace, a festive bangle, or a small gold coin, customers want one assurance above everything else: purity. But in a market filled with variations and uncertainties, how can jewellers prove the authenticity of what they sell?
That’s...
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