Nowadays, how playing cards are packaged is very important for making them attractive to consumers and helping build the brand’s recognition. When you want to use new playing cards or give your current ones a new box, the container needs to meet expectations for security, proper use, and good looks.  Getting this right calls for a well-planned, team effort between brands and...

In the present competitive environment in the marketplace, packaging is critical when it comes to customer attraction and customer loyalty. In the case of action collectable dolls such as Barbie, the responsibility of packaging is more than maintaining the integrity of the product; at least that should be reflected in the appropriate packaging. The use of custom Barbie doll boxes is...