Cereal does not only exist in the morning but is a way of life. Between children who desire colorful characters and adults who are now targeting healthier decisions, the aisle of cereals is a paradise of brands clashing to win the attention of the consumer. What then makes one box better than another one? It is not necessarily what is packed because it is all about the packaging. Experience the...

Over the past few years, packaging design has experienced a major transformation. Brands are moving away from crowded visuals and shifting toward clean, minimal layouts. This change is especially visible in how breakfast products are presented on shelves. The Evolution of Visual Simplicity in Consumer Goods Packaging has always had one core job—to grab attention. In earlier times,...