A common occurrence in digital marketing (which marketing agencies know all too well) is that some eCommerce entrepreneurs invest in SEO thinking it will turn a profit overnight and then sour when they see how much time and effort it takes, and then think they can solve all of their woes with eCommerce PPC strategies. The problem is, while eCommerce PPC ad campaigns can turn a profit quickly if...

Google may still make AI engines look like small potatoes, but some engines, like ChatGPT, are hot on its heels, and now that users can buy directly through ChatGPT, it’s only a matter of time before it revolutionizes eCommerce. This has some businesses wondering how they can get their websites, businesses, or products to show up as an output through ChatGPT. Here are some things to...

So you want to get into an AI overview, or get your website, brand, or one of your products to show up as an output through an answer engine like ChatGPT or some other AI system.  What goes into eCommerce AI optimization services, at least from the perspective of content, is not altogether that different from traditional SEO. Here’s how it works, step by step. Research, Identifying a...