A common occurrence in digital marketing (which marketing agencies know all too well) is that some eCommerce entrepreneurs invest in SEO thinking it will turn a profit overnight and then sour when they see how much time and effort it takes, and then think they can solve all of their woes with eCommerce PPC strategies. The problem is, while eCommerce PPC ad campaigns can turn a profit quickly if...

It’s true that you can start making money with an eCommerce PPC campaign nearly overnight. It’s also true that you can lose money with PPC ads just as easily. Worst of all, paid search marketing is plagued by absurd regulations that make it a headache of biblical proportions to run profitably, unlike SEO. Here are 5 things about PPC marketing no one tells you. Ask your eCommerce PPC...

Marketers love a good buzzword. Every few years, something comes along that promises to “change everything.” Usually, it doesn’t. But this time, it might. Artificial intelligence isn’t just tweaking the edges of digital marketing; it’s quietly overhauling how search works. That’s where AI for SEO comes in. It’s not a shiny add-on or a quick hack....

Google may still make AI engines look like small potatoes, but some engines, like ChatGPT, are hot on its heels, and now that users can buy directly through ChatGPT, it’s only a matter of time before it revolutionizes eCommerce. This has some businesses wondering how they can get their websites, businesses, or products to show up as an output through ChatGPT. Here are some things to...

So you want to get into an AI overview, or get your website, brand, or one of your products to show up as an output through an answer engine like ChatGPT or some other AI system.  What goes into eCommerce AI optimization services, at least from the perspective of content, is not altogether that different from traditional SEO. Here’s how it works, step by step. Research, Identifying a...