ChatGPT - just one of many AI models - boasts several hundred million users daily. Google is still in the billions. But, ChatGPT is catching up, and pretty fast. So are other AI tools. Naturally, eCommerce merchants are wondering what they need to do to remain competitive, and it follows that one of the things is to optimize their websites so as to increase their likelihood of populating as an...

Search engines used to be predictable. You optimized for a keyword, hoped for backlinks, and waited for the algorithm gods to smile upon your domain. Then came AI-driven search—tools like ChatGPT, Perplexity, and Google’s Search Generative Experience. Suddenly, users weren’t scrolling through blue links; they were reading synthesized, conversational answers. That shift quietly...