Affiliate marketing has become one of the most powerful acquisition channels for online sportsbooks. With rising competition and increasingly strict advertising regulations in many regions, affiliates provide a cost-effective and performance-driven way to bring in new players. But to fully maximize the potential of affiliate partnerships, operators need more than just a sign-up link —...

The global sports betting industry is experiencing a rapid transformation. With advancements in technology, bettors no longer settle for generic interfaces and one-size-fits-all platforms. Instead, today’s users expect betting platforms that feel as unique as their individual habits, interests, and motivations. At the core of this change is personalization, powered by artificial...