essentials Cultural Relevance and Celebrity Endorsement In today’s fast-paced fashion landscape, cultural relevance can be fleeting. Trends appear, go viral, and vanish within months, sometimes even days. But some brands manage to capture a timeless appeal while remaining in sync with the cultural pulse. Essentials, a sub-label of Fear of God created by Jerry Lorenzo, is one of the few that has achieved this delicate balance. More than just a...
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