Knowing your audience is no longer a matter of trying to read people’s minds in terms of what they want, it has become a clear understanding of how customers interact with your brand. It is at this point that customer journey mapping becomes one of the most essential tools for the modern business. A customer journey map provides a visualization of all experiences a customer may have with...

Stocks can seem scary to invest in when you're just starting out. With the number of companies being what they are, and the amount of information available online, many people will either put off making an investment decision or make the decision without a clear plan. The reality of the situation, however, is that you don't have to make complicated decisions when you're choosing your first...