Facebook Ad Fatigue happens when your audience sees the same ads too often, causing engagement, clicks, and conversions to drop. As users repeatedly scroll past familiar creatives, performance declines and costs increase. Common signs include rising CPMs, lower CTRs, and fewer leads. Refreshing visuals, updating ad copy, testing new formats, and rotating audiences regularly helps prevent fatigue and keeps your Facebook campaigns effective. https://www.youngurbanproject.com/facebook-ad-fatigue/