Inside Stussy: How a Surf Label Became a Global Style Icon In the world of fashion, few brands have managed to stay cool for over four decades. Trends come and go. Logos change. Hype rises and fades. But Stussy has done something rare — it has remained relevant from the 1980s surf scene to today’s global streetwear culture.
What started as a small surfboard business turned into one of the most influential fashion labels in the world....
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