"When Ads Aren’t Human: India’s Draft AI Advertisement Labelling Guidelines Explained With the prevalence and availability of AI products, brand owners are extensively using AI for various purposes for improving efficiency and reducing costs. One of the major areas where we’re witnessing usage of AI is for creating various aspects of advertisements which might otherwise be expensive if celebrities/influencers were to be engaged or where the advertisements would need to be shot at expensive locations. With the usage of AI for advertisements, there is a major concern regarding insufficient disclosures to consumers which could lead to uninformed decisions on their part. https://www.ahlawatassociates.com/blog/ai-advertisement-labelling-rules-india