Restaurant Foot Traffic: Quality of Visits Beats Raw Counts
Brokers love a big number on a sidewalk. Operators should not. restaurant foot traffic only matters if those people are in the market for your occasion, at your hours, at a ticket you can convert. A thousand commuters with headphones and a train to catch are not a lunch rush. They are a census. Raw counts are a starting filter, not a lease thesis. Quality of visits—purpose, dwell,...
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