Restaurant Market Saturation: Find Gaps Instead of Fighting the Same Lunch Crowd
A corridor can be packed with restaurants and still be a good place to open—or it can be one cuisine away from a knife fight. restaurant market saturation is not a headcount of storefronts. It is whether your occasion, ticket, and cuisine already have more supply than residual demand. Opening the fourth fast-casual chicken shop on the same lunch grid is not courage. It is a bet that you...
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