Generative Engine Optimization, or GEO, is a key part of modern digital marketing. Today, customers are using AI-powered platforms to research products, compare services, and discover businesses. Web users are no longer relying only on traditional organic search results; instead, they are asking questions directly to ChatGPT, Google AI overviews, and other platforms for answers or recommendations. This change in user behavior provides a new opportunity for businesses to improve online visibility, build brand credibility, and reach their target audience during the decision-making process. Here comes the role of generative engine optimization. https://arihantwebtech.com/us/blog/what-is-generative-engine-optimization-geo/