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  • 3 Misconceptions About eCommerce PPC Marketing
    A common occurrence in digital marketing (which marketing agencies know all too well) is that some eCommerce entrepreneurs invest in SEO thinking it will turn a profit overnight and then sour when they see how much time and effort it takes, and then think they can solve all of their woes with eCommerce PPC strategies. The problem is, while eCommerce PPC ad campaigns can turn a profit quickly if...
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  • 4 Ways to Differentiate Your Emerging Ecommerce Brand
    Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead. The challenge is now around how to differentiate your brand among the sea of ecommerce competitors and alternative options. There are over 7.1 million ecommerce sites currently live with more being created every day.  This is a topic that, as a...
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  • 5 PPC Sticking Points No One Tells You About
    It’s true that you can start making money with an eCommerce PPC campaign nearly overnight. It’s also true that you can lose money with PPC ads just as easily. Worst of all, paid search marketing is plagued by absurd regulations that make it a headache of biblical proportions to run profitably, unlike SEO. Here are 5 things about PPC marketing no one tells you. Ask your eCommerce PPC...
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  • 5 Ways Not to Use AI for SEO
    It looks like ChatGPT is taking over. This has some digital marketers thinking the second coming is at hand and that AI is the answer to all their woes. While AI can help reduce a workload, it is not a replacement for true SEO experts. Here are 5 ways not to use AI for SEO. What Not to Do Here are some ways you should not use AI for SEO. Use generative AI: AI tools can be used for real time...
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  • 6 Digital Marketing Channels to Explore Going into 2026
    It might look like the economy is all doom and gloom, with consumer confidence at an all-time low and crippling debt figures crushing both the national economy and consumer credit. But let’s zoom out for a second. If that isn’t true, things will be alright, but even if it is, then it is high-time for you, as a business owner, to cash in. Buy low, as the old adage is, and if things...
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  • 7 Reasons to Invest in eCommerce AI Optimization Services
    Considering how many digital marketing channels there are, it might seem questionable in this market to invest even more in another, like eCommerce AI optimization services. But the truth is that organic digital marketing channels like these can be indispensable to success, especially considering trends in the overall eCommerce industry. That being the case, here are some of the best reasons to...
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  • 8 Ways You Can Use AI for SEO
    You’ve heard it said that you shouldn’t use AI for SEO. You’ve also heard it said that AI is the magic touch to get SEO going. Both are potentially true. You just need to know what to do. For instance, you should never let AI fully generate content for you. It’s not going to do a good job, even if what it writes might sound nice, because when you use AI for content...
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  • 9 Tips for Showing Up in Answer Engines
    It used to be that everyone wanted to know how to show up at the tops of the search engines. Now some of those searches are going towards how to show up in answer engines like ChatGPT. That being the case, here are 9 effective tips for showing up in answer engines. Find the queries, rather than the keywords: Traditional SEO strategies hinge on keyword research and finding keywords with low...
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  • AI SEO Services And The Family Business That Still Wants To Stay Seen
    Family businesses already juggle enough. The orders. The late-night fixes. The customers who swear they’ll “come back tomorrow” and sometimes do. Search behavior shifting again isn’t exactly on their wish list, but here we are. People don’t type short keywords anymore. They ask full questions. They expect a full answer. And they scroll so fast you’d think the...
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  • Are eCommerce SEO Services Still Valuable Going Into 2026?
    With some businesses reliant on PPC, others on social media, and with the rise of AI, let alone the fact that some digital marketing expert says SEO is dead every year, you probably don’t need any special help to wonder if it still makes sense to invest in eCommerce SEO services anymore. While you might be able to handle all your organic marketing in-house, there are still some strong...
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