The extension category is maturing fast, reshaped by shifting beauty routines, on-demand content, and better access to professional-grade products. Consumers aren’t just chasing longer hair—they want believable volume, texture diversity, and color flexibility without chemical compromise. That is elevating conversations around fiber quality, ethical sourcing, and installation methods...

The extension category is maturing fast, reshaped by shifting beauty routines, on-demand content, and better access to professional-grade products. Consumers aren’t just chasing longer hair—they want believable volume, texture diversity, and color flexibility without chemical compromise. That is elevating conversations around fiber quality, ethical sourcing, and installation methods...