How Rural Penetration is Reshaping the India FMCG Market India’s FMCG industry stands as a pillar in the country’s consumer economy, reflecting swift adaptation to changing lifestyles, expanding urbanization, and technology-led distribution. With a population crossing 1.4 billion and a youth-dominated demographic, the need for packaged food, personal care, home care, and beverage products continues to rise. Companies operating in this...
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