In the present competitive environment in the marketplace, packaging is critical when it comes to customer attraction and customer loyalty. In the case of action collectable dolls such as Barbie, the responsibility of packaging is more than maintaining the integrity of the product; at least that should be reflected in the appropriate packaging. The use of custom Barbie doll boxes is...

Putting together great action figure packaging is very important in encouraging a buyer to decide in your favor. Physical collectors and fans usually find that the box is as meaningful as the toy, as it holds the figure safely and makes a good display. Collaboration between marketers, manufacturers, and vendors is important for making packaging that attracts buyers. From start to finish, the...