It’s funny that when times get tough, marketing budgets are the first thing to get slashed, yet we are taught that in investments like stocks, you should buy low and sell high. This is the opposite of what most online businesses do with marketing spend. Worse yet is that there is a legitimate corollary here. When times are tough in the industry, that’s exactly when you should be...

No marketing channel exists in a vacuum, and it’s been known forever that a solid organic social media presence and content marketing can help SEO, or that higher organic presence through SEO can diminish costs associated with, and reliance on, PPC. Now, with the advent of AI SEO, it’s becoming apparent how the work of an eCommerce SEO company can benefit businesses that invest in...