IMARC Group has recently released a new research study titled “Mexico Frozen Fruits and Vegetables Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
Market Overview
The Mexico frozen fruits and vegetables market size reached USD 414.0 million in 2024. It is projected to grow at a CAGR of 2.39% during the forecast period of 2025-2033, reaching USD 512.1 million by 2033. Growth is propelled by rising health consciousness, increasing demand for convenience foods, urbanization, retail expansion, export opportunities, improved cold chain logistics, and adoption of Western dietary patterns.
Study Assumption Years
● Base Year: 2024
● Historical Year/Period: 2019-2024
● Forecast Year/Period: 2025-2033
Mexico Frozen Fruits and Vegetables Market Key Takeaways
● Current Market Size: USD 414.0 Million in 2024
● CAGR: 2.39% (2025-2033)
● Forecast Period: 2025-2033
● Rising demand for nutritious and convenient food options is driving market expansion.
● Health-conscious customers prefer frozen fruits and vegetables due to nutrient retention and longer shelf life.
● Growth is linked to supermarkets and hypermarkets expanding frozen food offerings, e.g., Amazon Mexico's 2024 partnership with Jüsto.
● E-commerce and online grocery shopping have revolutionized distribution channels, with a 23.8% increase in online retail sales during El Buen Fin 2024.
● Online channels enable access to diverse frozen produce for consumers, including those in remote locations.
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Mexico Frozen Fruits and Vegetables Market Growth Factors
1. Rising health awareness and a growing preference for nutritious, convenient food options are key factors driving Mexico's frozen fruits and vegetables market growth, as consumers increasingly adopt frozen produce as part of balanced diets. Modern living conditions and rapid urbanization have led people to seek speedy yet healthy meal alternatives. Frozen fruits and vegetables appeal to health-conscious customers because they retain essential nutrients while offering longer preservation times, making them an attractive choice. Furthermore, advancements in freezing technology now allow products to maintain better nutritional content and taste quality.
2. The booming market for frozen produce is directly tied to the expansion of retail networks such as supermarkets and hypermarkets. For instance, in 2024, Amazon Mexico collaborated with the digital supermarket Jüsto to enhance its grocery offerings. This partnership allowed customers in specific Mexico City regions to order frozen foods and other products with just a four-hour delivery time, greatly improving consumer convenience. Such retail expansion increases availability and consumer access across the region.
3. The expansion of e-commerce and online grocery shopping has revolutionized the distribution methods for frozen fruits and vegetables in Mexico. In 2024, the Mexican Association of Online Sales (AMVO) reported a 23.8% increase in online retail sales during El Buen Fin, with 30% of consumers relying exclusively on online channels. Increased internet penetration, smartphone adoption, and a preference for contactless shopping post-pandemic drive this trend. Online retailers offer wide product variety, user-friendly platforms, and fast delivery, enabling technology-conscious and remote consumers to access diverse frozen produce, thus boosting the market.
Mexico Frozen Fruits and Vegetables Market Segmentation
Breakup by Product Type:
● Frozen Fruits: Includes various types of fruits preserved by freezing, maintaining nutritional value and extending shelf life.
● Frozen Vegetables: Encompasses different vegetables frozen to retain freshness and nutrients for extended periods.
Breakup by Distribution Channel:
● Business-to-Consumer (B2C):
● Supermarkets/Hypermarkets: Large retail chains expanding frozen food selections.
● Independent Retailers: Smaller retail outlets offering frozen produce.
● Convenience Stores: Local stores providing quick access to frozen fruits and vegetables.
● Online: E-commerce platforms selling frozen produce directly to consumers.
● Others: Other B2C outlets distributing frozen fruits and vegetables.
● Business-to-Business (B2B): Supplies frozen fruits and vegetables to various businesses and organizations.
Regional Insights
The report segments the market into Northern Mexico, Central Mexico, Southern Mexico, and Others. Specific statistics for dominant regions or market shares are not provided in the source. The regional analysis offers a comprehensive overview of market trends across these areas.
Summary: The Mexico frozen fruits and vegetables market is analyzed by major regional markets including Northern, Central, and Southern Mexico, with insights into each region's contribution and market dynamics. Exact quantitative regional data is not provided.
Recent Developments & News
In April 2025, Ecuandureo, a frozen fruit and vegetable company based in Michoacán, expanded its production facilities, creating 850 direct jobs and over 2,000 indirect jobs in the agro-livestock sector. This expansion enhances local economic growth and production capacity. In July 2024, Fresh Farms partnered with Driscoll's Mexico to offer innovative combinations of grapes and strawberries. This collaboration simplifies consumer choices and introduces seasonal fresh products at special prices, leveraging both companies' strengths to expand market reach and product offerings.
Competitive Landscape
The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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