IMARC Group has recently released a new research study titled “South Korea Chatbot Market Size, Share, Trends and Forecast by Type, Product, Application, Organization Size, Vertical, and Region, 2025-2033, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

 

Market Overview

The South Korea chatbot market size reached USD 132.46 Million in 2024 and is projected to grow to USD 704.74 Million by 2033. Exhibiting a CAGR of 20.41% during 2025-2033, the market growth is driven by South Korea’s highly connected population, advanced mobile infrastructure, and popular messaging platforms like KakaoTalk. Adoption is robust across finance, healthcare, retail, and public sectors, bolstered by domestic tech innovation. This results in significant expansion and increased chatbot market share in the country.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

South Korea Chatbot Market Key Takeaways

  • Current Market Size: USD 132.46 Million in 2024
  • CAGR: 20.41% during 2025-2033
  • Forecast Period: 2025-2033
  • The market growth is strongly influenced by South Korea's high internet and smartphone penetration.
  • Frequent use of messaging platforms such as KakaoTalk fuels chatbot integration for real-time 24/7 consumer service.
  • Enterprises in financial services, healthcare, and public sectors expedite chatbot adoption for operational efficiency.
  • Advanced NLP technologies tailor chatbots to Korean language nuances, enhancing user experience.
  • Government initiatives support AI research and development, fostering innovation in chatbot capabilities.

Sample Request Link: https://www.imarcgroup.com/south-korea-chatbot-market/requestsample

Market Growth Factors

The South Korea chatbot market growth is primarily driven by the country's highly connected population, strong mobile infrastructure, and widespread usage of messaging platforms such as KakaoTalk. These factors create an environment where instant digital communication is the norm, encouraging businesses across various sectors—including finance, healthcare, retail, and public services—to adopt chatbots to enhance customer engagement and cut operational costs.

Enterprise adoption is rapidly increasing, especially in financial institutions and healthcare. In finance, major banks and fintech firms deploy chatbots for customer onboarding, fraud alerts, and money management advice, efficiently handling high query volumes. Similarly, hospitals and clinics use chatbots for appointments and patient registration, aligning with South Korea’s push towards digital healthcare. Public sector organizations also leverage chatbots to improve accessibility to government services.

Another critical growth facilitator is the development of advanced natural language processing (NLP) tailored specifically to Korean language complexities, including grammar, formal speech, and dialects. This local specialization improves chatbot interactions significantly. Furthermore, government-backed AI programs finance startups and research centers working on chatbot intelligence and user experience. Integration with smart city infrastructure, education, and entertainment sectors further broadens chatbot applicability and market expansion.

Market Segmentation

  • Type Insights:
  • Standalone
  • Web-based
  • Messenger-based/Third party
  • Product Insights:
  • Artificial Intelligence
  • Marketing
  • Human Intelligence
  • Application Insights:
  • Bots for Service
  • Bots for Social Media
  • Bots for Payments/Order Processing
  • Bots for Marketing
  • Others
  • Organization Size Insights:
  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises
  • Vertical Insights:
  • Healthcare
  • Retail
  • Banking, Financial Services, and Insurance
  • Media and Entertainment
  • Travel and Tourism
  • E-commerce
  • Others
  • Regional Insights:
  • Seoul Capital Area
  • Yeongnam (Southeastern Region)
  • Honam (Southwestern Region)
  • Hoseo (Central Region)
  • Others

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Regional Insights

The Seoul Capital Area is identified as the dominant region for chatbot utilization, driven by its dense population and status as the country's economic and technological hub. While exact regional market share and CAGR statistics are not explicitly stated, the report emphasizes Seoul’s leadership in adoption due to concentration of businesses and digital infrastructure. Other key regions include Yeongnam, Honam, and Hoseo with growing interest and market activity.

Recent Developments & News

In February 2025, it was reported that a local AI chatbot variant of ChatGPT, named AI Wrtn, created by Wrtn Technologies, is used by one in ten Koreans. Launched in March 2023, AI Wrtn has over five million active monthly users. The company rapidly expanded internationally after securing KRW 48 billion in funding from Silicon Valley and domestic and foreign venture capitalists. AI Wrtn is an AI portal providing free, unlimited access to generative AI services, integrating technologies like GPT-4o, Stable Diffusion 3, and Claude 3 with localization to enhance usability.

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