Saudi Arabia Cinema Market to Reach US$ 1,389.02 Billion by 2034

The Saudi Arabia cinema market is set for remarkable expansion over the forecast period, fueled by rapid entertainment infrastructure development, strong government backing under Vision 2030, and growing consumer demand for premium leisure experiences. The market is projected to grow from US$ 611.22 Billion in 2025 to US$ 1,389.02 Billion by 2034, registering a CAGR of 9.55% between 2026 and 2034.

The reopening of public cinemas in 2018 marked a historic transformation in the Kingdom’s entertainment landscape. Since then, Saudi Arabia has emerged as one of the fastest-growing cinema markets in the Middle East, supported by a youthful population, increasing disposable incomes, and ambitious diversification strategies.

 

Saudi Arabia Cinema Industry Outlook

Cinema refers to the exhibition of motion pictures in dedicated theaters equipped with advanced projection systems, immersive surround sound, and enhanced seating comfort. Modern cinemas go beyond traditional movie viewing by offering luxury seating, premium formats, and food and beverage services that elevate the overall experience.

Following the lifting of the decades-long ban on cinemas in 2018, the Kingdom witnessed rapid expansion in cinema screens, multiplex developments, and international film releases. Supported by Vision 2030, the Saudi government is actively investing in entertainment to diversify the economy beyond oil and enhance quality of life for residents.

Today, cinemas are not only entertainment hubs but also key contributors to cultural exchange, tourism, and job creation across Saudi Arabia.

Growth Drivers of the Saudi Arabia Cinema Market

Government Support Under Vision 2030

Vision 2030 has been a cornerstone in reshaping the Saudi entertainment sector. The initiative emphasizes economic diversification, cultural enrichment, and lifestyle enhancement. Through regulatory reforms and public-private partnerships, the government has encouraged foreign investments and facilitated rapid infrastructure development.

The expansion of multiplexes across major cities reflects this strategic focus. Plans are underway to establish dozens of new cinema locations nationwide by 2030, reinforcing the Kingdom’s commitment to building a thriving entertainment ecosystem.

Government incentives, streamlined licensing processes, and collaboration with international cinema operators have significantly accelerated market growth.

Young Population and Changing Lifestyle Preferences

Saudi Arabia has one of the youngest populations globally, with more than 70% of residents under the age of 35. This demographic shift plays a pivotal role in driving cinema attendance.

Young consumers are highly engaged with digital entertainment, social experiences, and global film culture. Increased acceptance of public entertainment venues, coupled with rising disposable incomes, has made cinemas popular social destinations for families and youth alike.

With an impressive 99% internet penetration rate and mobile internet speeds averaging 215 Mbps—almost double the global average—Saudi consumers are highly connected. This digital exposure increases awareness of global film releases and boosts cinema footfall.

Rapid Expansion of Cinema Infrastructure

Infrastructure growth remains a primary catalyst for market expansion. New multiplexes featuring IMAX, 3D, 4DX, and VIP formats are opening across Riyadh, Jeddah, Dammam, and other urban centers.

Cinemas are increasingly integrated into shopping malls and mixed-use developments, driving cross-sector foot traffic and enhancing entertainment accessibility.

In January 2025, Muvi Cinemas opened its 22nd location at The Village Center in Jeddah, demonstrating continued infrastructure growth and regional expansion.

Market Challenges

Competition from Digital Streaming Platforms

The rapid rise of streaming services presents a key challenge. High-speed internet and widespread smartphone usage make on-demand entertainment easily accessible.

To compete, cinema operators must continuously enhance experiential offerings such as IMAX, 4DX, luxury recliners, and immersive sound systems. Differentiation through premium experiences is critical in maintaining audience engagement.

High Capital and Operational Costs

Establishing modern multiplex cinemas requires substantial capital investment in infrastructure, projection systems, sound equipment, and seating.

Operational expenses—including prime real estate leasing, labor, utilities, and maintenance—can impact profitability, especially during periods of lower attendance. Balancing cost efficiency with premium service delivery remains a strategic priority for operators.

Segment Insights

Saudi Arabia Cinema Box Office Market

Since reopening, Saudi Arabia’s box office has grown rapidly, becoming one of the region’s most dynamic entertainment sectors.

Hollywood blockbusters dominate revenue, while Arabic and local Saudi productions are steadily gaining traction. Seasonal peaks occur during holidays and major film releases.

Multiplex integration within malls has significantly improved accessibility and contributed to consistent attendance growth.

Saudi Arabia Cinema Food and Drinks Market

Food and beverage (F&B) sales are a major revenue contributor alongside ticket sales.

Traditional popcorn and soft drinks remain popular, but cinemas now offer gourmet snacks, sliders, desserts, and specialty beverages. Premium malls cater to upscale audiences with dine-in experiences and expanded menus.

Health-conscious options such as sugar-free drinks and lighter snacks are also emerging to meet evolving consumer preferences.

Saudi Arabia 3D Cinema Market

Demand for immersive formats continues to rise, particularly for action, animation, and science fiction films.

Although 3D tickets are priced higher than standard formats, consumers view them as value-added experiences—especially for global franchise releases.

The segment remains competitive with IMAX and other premium large formats but retains strong appeal due to broader accessibility.

Saudi Arabia IMAX Cinema Market

IMAX caters to high-spending consumers seeking ultra-premium viewing experiences.

Featuring massive screens, advanced projection technology, and immersive surround sound, IMAX screens are positioned as flagship attractions within major multiplexes.

Despite premium pricing, demand remains robust due to exclusivity and brand prestige.

VIP and Premium Cinema Market

The VIP segment reflects shifting consumer preferences toward luxury and comfort.

Premium cinemas offer reclining seats, private lounges, in-seat dining, and personalized services. High-income individuals, couples, and business groups form the core customer base.

As experiential spending increases, VIP cinemas are expected to capture a growing share of overall box office revenue.

Regional Insights

Riyadh Cinema Market

Riyadh is the largest and most influential cinema market in the Kingdom. High population density, strong purchasing power, and its role as the capital make it a key revenue generator.

Multiplexes in Riyadh offer diverse formats, including IMAX and VIP screens. The city’s affluent demographic supports strong demand for premium experiences.

Jeddah Cinema Market

Jeddah benefits from cultural diversity and tourism activity. Cinemas are well-integrated into lifestyle malls, ensuring steady footfall.

Luxury seating and dine-in formats are gaining popularity among socially active audiences.

Dammam Cinema Market

Serving the Eastern Province, Dammam maintains steady year-round attendance driven by family audiences and working professionals.

While premium formats are available, standard and 3D screenings contribute significantly to box office revenue.

Dhahran Cinema Market

Dhahran represents a niche, premium-focused market with a strong expatriate presence.

Although smaller in scale, higher per-capita spending supports premium formats and upscale food offerings.

Market Segmentation

By Revenue

  • Box Office

  • Cinema Advertising

  • Cinema Food & Drinks

By Cinema Format

  • 2D

  • 3D

  • 4D

  • IMAX

By Seating Format

  • VIP/Premium

  • Standard

By End-User

  • Alone

  • Couple

  • Family

  • Friends

By City

  • Riyadh

  • Jeddah

  • Dammam

  • Dhahran

  • Jubail

  • Khobar

  • Tabuk

  • Mecca

  • Medina

  • Rest of Cities

Competitive Landscape

Key players shaping the Saudi Arabia cinema market include:

  • AMC

  • IMAX

  • Cinépolis

  • VOX Cinemas

  • Empire Cinemas

These companies are investing heavily in technology upgrades, premium formats, and expansion strategies to strengthen their market presence.

Final Thoughts

The Saudi Arabia cinema market is undergoing a historic transformation driven by Vision 2030, infrastructure development, and evolving consumer lifestyles. With the market projected to grow from US$ 611.22 Billion in 2025 to US$ 1,389.02 Billion by 2034 at a CAGR of 9.55%, the sector represents one of the most dynamic entertainment opportunities in the Middle East.

While challenges such as streaming competition and high operational costs persist, continuous innovation in premium formats, food experiences, and immersive technologies positions Saudi Arabia’s cinema industry for sustained, long-term growth.