The global social commerce market size was valued at USD 1,232.43 Billion in 2024. It is forecasted to reach USD 7,822.54 Billion by 2033, growing at a CAGR of 22.66% during the period 2025-2033. Asia Pacific leads the market with a 70.0% share in 2024, driven by high mobile internet penetration, active social media use, digital influencers, and seamless shopping experiences. The study provides a detailed analysis of the industry, including the Social Commerce Market Growth, trends, share, size and industry growth forecast.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

Social Commerce Market Key Takeaways

  • Current Market Size: USD 1,232.43 Billion in 2024
  • CAGR: 22.66% during 2025-2033
  • Forecast Period: 2025-2033
  • Asia Pacific dominates with a 70.0% market share in 2024 due to extensive internet access and mobile device usage.
  • Business to Consumer (B2C) is the largest segment with 55.9% market share in 2024.
  • Mobiles represent the largest device type segment, facilitating seamless shopping via social platforms.
  • Apparel is the leading product segment, holding 23.4% market share driven by high consumer demand and influencer marketing.
  • The United States holds 80.00% of North America's market share, with social media user numbers expected to reach 326.74 million by 2029.

Request for a Free Sample Report:  https://www.imarcgroup.com/social-commerce-market/requestsample

Market Growth Factors

The social commerce market grows from more people adopting social media. The first social media website was launched during 1996 and the number of social media users across the globe increased from 970 million in 2010 to 4.95 billion as of October 2023. In the United States, 72.5% of people are on social media in some capacity about 246 million potential customers. Many of these social networking platforms have social commerce features, giving brands an opportunity to take full advantage and sell products and services. This ranks high as a driver of growth in the social commerce ecosystem.

 

Mobile technology continues its improvement as smartphones release with faster 5G technology, giving to consumers a more smooth experience while shopping on their mobile devices. In 2021, 62% of all smartphones shipped consisted within 5G phones. Mobile revenues rose from $61 Billion to $61.37 Billion in totality. This 15% growth from 2020 results from telecommunication companies' heavy investment in 5G network infrastructure. This infrastructure provides higher internet speeds that lead to higher transaction rates and better user experience for social commerce.

 

Influencer marketing is a major force in social commerce purchases. The influencer marketing industry has tripled from 2019 to 2022 because of social media use increasing during the COVID-19 pandemic. Creative platforms that connect brands and consumers are appearing. For instance, influencer management platform FINTroop was launched in May 2023 to connect influencer creativity to brand values and drive consumer engagement. This act of personalizing improves trust, engages people with the product, and converts rates, creating a bright market outlook for social commerce.

Market Segmentation

Analysis by Business Model:

  • Business to Consumer (B2C): The largest sector (55.9%), connecting brands directly to clients with personalized experiences and live-streamed events.
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)

Analysis by Device Type:

  • Laptops and PCs
  • Mobiles: Largest segment facilitating shopping with optimized apps, push notifications, and instant purchases.
  • Others

Analysis by Product Type:

  • Personal and Beauty Care
  • Apparel: Holding the biggest share of 23.4%, popular due to influencer partnerships and dynamic content.
  • Accessories
  • Home Products
  • Health Supplements
  • Food and Beverages
  • Others

Regional Insights

Asia Pacific leads as the biggest social commerce market because it accounts for 70.0% of social commerce spend worldwide. It accounts for this because the region has high internet and mobile device penetration across countries. Important fundamental trends for e-commerce include shoppable and interactive content, live-streaming, influencer marketing, and convenient payment methods within e-commerce. For instance, ByteDance launched Douyin Mall within China in 2024, as Douyin looks to engage users more and compete when it uses live-streaming and short video e-commerce capabilities against other platforms.

Recent Developments & News

In January 2025, StoryStream launched an artificial intelligence video commerce platform with engaging storytelling and live commerce to improve the e-commerce experience. In the same month, TalkShopLive launched TSL Shoppettes™, a social commerce platform that creates short-form shoppable video capabilities on social media platforms like Instagram and Facebook.

 

In April 2024, Paramount announced that it would partner with Shopsense AI to provide mobile shopping, to function within entertainment content and integrate AI-powered retail media. YouTube added a shopping tools suite so creators curate product collections in virtual stores. Social commerce startup Flip raised USD 144 Million in Series C funding in April 2024. The funding occurred with the launch of MagicOS, an AI-based ad management platform customized for targeted advertising.

Key Players

  • eBay
  • Etsy Inc.
  • Facebook
  • Meesho Inc.
  • PayPal Payments Private Limited
  • Pinterest Inc.
  • Poshmark Inc.
  • Reddit Inc.
  • Taobao (Alibaba Group Holding Limited)
  • Twitter Inc.
  • Verizon Communications Inc.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

Ask Our Expert & Browse Full Report with TOC & List of Figures:https://www.imarcgroup.com/request?type=report&id=3482&flag=E

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302