IMARC Group, a leading market research company, has recently released a report titled "Smart Packaging Market Report by Technology (Modified Atmosphere Packaging, Active Packaging, Intelligent Packaging), Industry Vertical (Food and Beverages, Automotive, Healthcare, Personal care, and Others), and Region 2025-2033." The study provides a detailed analysis of the industry, including the global smart packaging market share, size, trends, growth and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Smart Packaging Market Overview:

The global smart packaging market was valued at USD 38.0 Billion in 2024 and is expected to reach USD 64.5 Billion by 2033, growing at a CAGR of 5.75% during the forecast period. Growth is driven by rising use of 3D printing, increasing demand for sustainable packaging materials, and expanding online shopping channels. Smart packaging integrates advanced technology for monitoring, tracking, and enhancing consumer engagement, particularly in food and beverage and healthcare sectors.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

Smart Packaging Market Key Takeaways

  • Current Market Size: USD 38.0 Billion in 2024
  • CAGR: 5.75%
  • Forecast Period: 2025-2033
  • Modified atmosphere packaging holds the largest market share due to its effectiveness in extending shelf life without preservatives.
  • Food and beverages industry dominates due to convenience demand and strict safety regulations supported by smart packaging.
  • North America leads the market owing to a strong e-commerce sector, innovation hubs, and advanced logistics networks.
  • Integration of IoT and digital solutions drives adoption for enhanced tracking and analytics.
  • Market is propelled by increasing consumer preference for sustainable and interactive packaging solutions.

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Market Growth Factors:

Recyclability and biodegradability concerns are the key factors driving growth in the global smart packaging market as consumer awareness increases regarding the environmental impact of packaging waste and greenhouse gas emissions. Key players are focusing on green packaging products to attract tech-savvy consumers with product information technologies including QR codes, sensors, and NFC for smart packaging.

Speeding up the material production process, the rapid prototyping and customization possible through 3D printing is helpful to the market. Other potential technologies in this space include Augmented Reality (AR) to improve the consumer experience, Artificial Intelligence (AI) to help with predictive analytics on inventory levels and reduce food waste, Blockchain to provide transparency, and big data analytics.

As a result of globalization and the growth of e-commerce, online shopping is increasingly the preferred choice, increasing the need for well-designed and efficient smart packaging that can offer real-time tracking. Smart packaging can also ease compliance with international trade. Cooperation among packaging companies, e-commerce companies and suppliers from sectors such as high-tech drives new developments.

Market Segmentation:

Breakup by Technology:

  • Modified Atmosphere Packaging: Extends shelf life of perishable products by altering atmospheric composition inside packaging, aligning with consumer preferences for natural preservation.
  • Active Packaging:
  • Antimicrobial
  • Gas Scavengers
  • Moisture Control
  • Corrosion Control

Provides functional control to preserve product quality and safety.

  • Intelligent Packaging:
  • Indicators
  • Tracking Devices

Enables monitoring, tracking, and interaction between the package, product, and end-user for improved safety and authenticity.

Breakup by Industry Vertical:

  • Food and Beverages: Dominates the market, driven by consumer demand for convenience, ready-to-eat products, strict safety regulation compliance, and reduction of food waste through freshness monitoring.
  • Automotive
  • Healthcare: Growing need for patient adherence, dosage tracking, and anti-counterfeiting measures.
  • Personal Care
  • Others

Breakup By Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

North America exhibits clear dominance, holding the largest market share due to its established e-commerce growth, technology innovation centers, and advanced supply chain infrastructure. The region benefits from significant investments in IoT-based packaging and automation in logistics, which enhances efficiency and supports tailored, data-rich packaging solutions. This dynamic digital environment fosters strong market growth and innovation.

Recent Developments & News

In April 2025, Tageos launched its Innovation Center of Excellence in Munich to develop innovative RFID, NFC, and IoT solutions, improving traceability and interactivity with next-generation connected labels. In March 2025, Packsize introduced the X6 automated right-sized packaging system showcasing high-speed box production and automated packaging integration. October 2024 saw London-based Think Tank introduce intelligent packaging formats merging physical design with NFC-tagged digital content, enhancing brand engagement. In May 2023, Amcor plc signed an agreement to acquire ModaSystems for advanced protein packaging technology. Avery Dennison Corporation initiated its ADStretch accelerator program in February 2022 to foster ecological materials development.

Key Players

  • Amcor plc
  • American Thermal Instruments
  • Avery Dennison Corporation
  • Berry Global Inc.
  • Crown Holdings Inc.
  • Dupont De Nemours Inc.
  • Linde plc
  • Multisorb Technologies Inc. (Filtration Group Corporation)
  • Point Five Packaging LLC
  • R.R. Donnelley & Sons Company
  • SEE
  • WestRock Company
  • Zebra Technologies Corporation

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