Poultry Diagnostics Market Growth Forecast 2025 To 2032

Posted 2026-01-27 08:12:07

Market Overview:

Poultry Diagnostics have emerged as an essential sector as the world requires more poultry products including eggs and meat so the health and productivity of poultry flocks need this market. Poultry diagnostics helps identify and track diseases affecting birds including avian influenza alongside Newcastle disease and infectious bronchitis and Salmonella and Mycoplasma infections. The identification of diseases through prompt diagnostic tests serves three essential purposes: disease prevention, food safety protection and sustainable poultry farming practices.

Key players:

Thermo Fisher Scientific Inc, Zoetis Inc, IDEXX Laboratories Inc, QIAGEN, GD Animal Health, BioChek, Boehringer Ingelheim, Biogal Galed Labs, BioRad Laboratories Inc, Virbac, IDvet, Neogen Corporation and more.

Sample Link- https://www.trendbridgeinsights.com/industry-report/poultry-diagnostics-market

Market segmentation:

Product Type

· Test Kits

· Reagents

· Instruments

· Software

· Test Type

· ELISA

· PCR

· Immunoassays

· Others

Disease Type

· Avian Influenza

· Newcastle Disease

· Avian Mycoplasmosis

· Infectious Bronchitis

End User

· Veterinary Hospitals

· Diagnostic Laboratories

· Research Institutes

· Others

Mega Trend Connect:

This report offers deep insights into how mega trends such as intensification of livestock production, rising companion animal care, antimicrobial stewardship, and digital herd management are transforming animal health. It further examines veterinary pharmaceuticals, vaccines, diagnostics, nutrition, and data-enabled care delivery. The report assesses regulatory oversight, resistance management, cost pressures, and ecosystem maturity shaping global market development.

Global Trade Outlook:

Animal health trade is shaped by veterinary drug regulation, antimicrobial resistance policies, and country-specific approval pathways. Cross-border scalability is constrained by local registration, pharmacovigilance, and traceability requirements. Competitive advantage depends on regulatory agility, localized manufacturing or distribution, and alignment with national animal health programs.

Region Analysis:

The global poultry diagnostics market shows strong regional growth patterns driven by disease control and food safety needs. North America leads due to advanced veterinary infrastructure, strict regulations, and high adoption of PCR, ELISA, and immunofluorescent assays for rapid disease detection. Europe holds a strong position supported by stringent EU regulations, sustainability focus, and advanced diagnostics adoption in the UK, Germany, and France, including AI- and IoT-enabled monitoring. Asia-Pacific is the fastest-growing region, driven by large-scale poultry production, rising food safety awareness, and government-backed disease surveillance programs in China, India, and Japan. Latin America is expanding steadily due to export-driven food safety standards and industrialized poultry farming, while the Middle East & Africa shows rising demand supported by poultry sector expansion, regulatory compliance and increased investment in diagnostic technologies.

Recent Development

In February 2025, Zoetis Inc. introduced a multiplex PCR-based diagnostic panel which enables fast detection of multiple poultry respiratory pathogens through one test to enhance both diagnosis speed and flock management.

F&Q:

Q1 What is the projected market size & growth rate of the Poultry Diagnostics Market?

Poultry Diagnostics Market was valued at USD 600 million in 2024 and is expected to reach to USD 901 million by 2032, growing at a CAGR of 5.2% from 2025 to 2032.

Q2 What are the key driving factors for the growth of the Poultry Diagnostics Market?

Poultry Diagnostics Market is driven by Rising Prevalence of Poultry Diseases, Growth in Global Poultry Consumption, Technological Advancements in Diagnostics, Government & Regulatory Support, High Cost of Advanced Diagnostic Tools, Lack of Skilled Personnel and Infrastructure, Limited Awareness Among Small Farmers, Expansion of Poultry Farming in Emerging Economies, Point-of-Care Testing Solutions, Regulatory Hurdles and Standardization, Market Fragmentation, Antibiotic Resistance Concerns.

Q3 What segments are covered in the Poultry Diagnostics Market?

The Global Poultry Diagnostics Market is segmented based on Product Type, Test Type, Disease Type, End User, and Geography.

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