IMARC Group has recently released a new research study titled “United States Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2026-2034” which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.

Market Summary

The United States online gambling market size reached USD 11.8 Billion in 2025. The market is projected to reach USD 22.8 Billion by 2034, exhibiting a growth rate (CAGR) of 7.33% during 2026-2034. Also known as virtual gambling, online gambling refers to betting on sports-based activities or casino games over the internet without physical interaction between players. Popular formats such as blackjack, roulette, sports betting, slot machines, and poker are gaining significant traction across the country.

Market expansion is primarily driven by escalating state-level legalizations, continuous developments in mobile technologies, and increasing consumer acceptance of digital betting platforms. Enhanced user experience, safer and faster transactions, and AI-driven personalization are drawing a broader audience of players. The integration of live dealer platforms, real-time analytics, and gamification tools is further strengthening engagement levels. Additionally, the surge in digital entertainment consumption and the growing adoption of smartphones and secure payment systems are supporting sustained market growth across the United States.

Key Takeaways

• Market Size (2025): USD 11.8 Billion

• Forecast Value (2034): USD 22.8 Billion

• CAGR (2026-2034): 7.33%

• Legalization trends are expanding market accessibility

• Mobile-first strategies are driving higher participation rates

• AI, live gaming, and personalization tools are enhancing engagement

• Secure digital payments are increasing consumer trust

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United States Online Gambling Market Growth Factors

The United States online gambling market growth is being primarily driven by the expansion of legalized online gambling across multiple states. As more states recognize the economic advantages of regulated online betting, including increased tax revenues and job creation, they are progressively adopting structured regulatory frameworks. This state-by-state legalization approach has opened up new opportunities for operators to enter previously untapped markets, all while adhering to responsible gaming and consumer protection standards. The growing legitimacy of these regulated platforms is not only fostering mainstream acceptance but also reducing the social stigma traditionally associated with online gambling. As a result, more individuals are engaging with legal online gambling, further accelerating the market’s growth nationwide.

The market growth is being strengthened by technological progress which includes mobile connectivity and digital infrastructure improvements. Users can now access betting platforms from any location because smartphones and high-speed internet have become widely available.Operators are adopting mobile-first strategies which include user-friendly interfaces and biometric authentication and secure digital payment systems and real-time betting functions. The new features of the system bring major improvements to both user convenience and user engagement with younger users who want to experience interactive entertainment through online content.

The competitive environment of the market is undergoing transformation because of the integration of advanced technologies which include artificial intelligence (AI) and machine learning and predictive analytics. AI-driven personalization allows platforms to offer tailored game recommendations, dynamic odds adjustments, and targeted promotions. Digital technologies enable players to experience casino environments through live dealer games and virtual sports and loyalty programs and gamification elements. The user trust is being strengthened through ongoing advancements in cybersecurity and blockchain technology which brings transparent security solutions. The combination of these technological developments and regulatory changes is creating conditions for sustained long-term growth of the online gambling industry in the United States.

United States Online Gambling Market Segmentation

Breakup by Game Type

• Sports Betting

  • Football

  • Horse Racing

  • E-Sports

  • Others

• Casino

  • Live Casino

  • Baccarat

  • Blackjack

  • Poker

  • Slots

  • Others

• Others

Breakup by Device

• Desktop

• Mobile

• Others

Breakup by Region

• Northeast

• Midwest

• South

• West

Regional Insights

Regional adoption of online gambling in the United States varies according to state-specific legalization policies and digital infrastructure maturity. The Northeast and Midwest regions have demonstrated strong growth due to progressive regulatory approvals and established sports betting ecosystems. Meanwhile, the South and West are witnessing increasing momentum as additional states evaluate or implement online gambling legislation.

Operators are customizing their platforms to align with local compliance requirements, taxation policies, and responsible gaming standards. This localized approach is enabling sustainable regional expansion while strengthening user trust. As more jurisdictions adopt regulated frameworks, regional competition is expected to intensify, encouraging further innovation in digital gaming platforms and customer engagement strategies.

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Competitive Landscape

The United States online gambling market is characterized by intense competition among established operators and emerging digital platforms. Companies are focusing on mergers and acquisitions, product diversification, and geographic expansion to strengthen their market presence. Strategic collaborations between media companies and betting platforms are enhancing brand visibility and customer acquisition through cross-platform promotions and integrated applications.

In addition, operators are investing heavily in mobile application development, advanced analytics, cybersecurity enhancements, and loyalty programs to improve customer retention. The introduction of sweepstakes-based platforms and stand-alone casino applications further reflects the dynamic nature of the market. Continuous innovation in responsible gambling tools and regulatory compliance mechanisms remains central to sustaining competitive advantage.

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