The global zero turn mowers market size reached USD 3.1 Billion in 2024 and is projected to reach USD 5.1 Billion by 2033, with a CAGR of 5.23% during 2025-2033. The market growth is driven by rising demand for efficient lawn maintenance, technological advancements, enhanced maneuverability, time-saving benefits, increasing landscaping activities, and growth in commercial and residential property developments. 

The global Zero Turn Mowers Market Size is growing steadily as demand rises for efficient and high-performance lawn care equipment. Zero turn mowers are widely used in commercial landscaping, golf courses, parks, and large residential properties due to their ability to maneuver easily and reduce mowing time. Increasing investments in landscaping, urban green spaces, and property maintenance are supporting market growth. In addition, technological improvements such as electric and battery-powered models, improved fuel efficiency, and enhanced operator comfort are attracting a wider customer base. As the need for fast and precise lawn maintenance continues to grow, the zero turn mowers market is expected to expand further in the coming years.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

Zero Turn Mowers Market Key Takeaways

  • Current Market Size: USD 3.1 Billion (2024)
  • CAGR: 5.23% (2025-2033)
  • Forecast Period: 2025-2033
  • North America accounts for the largest regional market driven by technological advancements and increasing investments in residential lawn care.
  • Significant technological advancements include improved engine performance, enhanced durability, GPS integration, and remote-control capabilities.
  • Residential application dominates the segment due to rising disposable incomes and preference for efficient lawn care.
  • Zero turn mowers with more than 60 inches cutting width hold the majority market share, favored for large lawns and commercial properties.

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Market Growth Factors

Increasing Demand for Efficient Lawn Maintenance Solutions

The market is primarily propelled by increasing demand for efficient lawn maintenance solutions that offer superior maneuverability and speed compared to traditional mowers. These features significantly reduce mowing time, making them highly valued in both residential and commercial applications. Enhancement in engine performance and durability further boosts the adoption of zero turn mowers for various users.

Technological Advancements Enhancing User Experience

Key innovations like GPS integration, remote-control capabilities, and the introduction of electric and battery-powered models are driving market growth. Such technological enhancements improve mowing precision, reduce emissions and noise, and increase operator comfort. For instance, Kubota's latest Ze Electric Zero-Turn range launched in 2023 targets eco-friendly and sustainable mowing solutions.

Expansion of Commercial Landscaping and Residential Care Services

The growth of commercial landscaping services and increased residential lawn care investments are significant growth drivers. Large properties requiring efficient maintenance, coupled with rising disposable incomes and an increased focus on outdoor aesthetics, lead to higher adoption of zero turn mowers. Major product launches by companies like John Deere's Z370R Electric and Husqvarna's Automower models underscore the expanding landscaping services.

Market Segmentation

Breakup by Cutting Width:

  • Less than 50 inches: Segment details not explicitly quantified but included for analysis.
  • 50 to 60 inches: Segment details not explicitly quantified but included for analysis.
  • More than 60 inches: Represents the largest segment. Preferred for large lawns and commercial properties such as golf courses and parks due to efficiency and time-saving benefits. Supported by technological advancements in durability and engine power.

Breakup by Application:

  • Residential: Holds the largest market share. Driven by superior maneuverability, efficiency, rising disposable incomes, preference for eco-friendly options, and the trend of larger residential properties.
  • Commercial: Segment details not explicitly quantified but addressed within the report.

Breakup by Region:

  • North America: Largest market share. Driven by technological advancements, growing commercial landscaping services, investments in residential lawn care, and a preference for eco-friendly and smart mower models.
  • United States, Canada
  • Asia-Pacific: Includes China, Japan, India, South Korea, Australia, Indonesia, and others.
  • Europe: Includes Germany, France, United Kingdom, Italy, Spain, Russia, and others.
  • Latin America: Includes Brazil, Mexico, and others.
  • Middle East and Africa: Regional details included.

Regional Insights

North America leads the zero turn mowers market, largely due to advancements in mower technology, expanding landscaping services, and homeowner investments in lawn care. The region benefits from growing commercial landscaping and residential property developments requiring efficient maintenance. The increasing demand for eco-friendly, battery-powered mowers and smart features such as GPS enhances the market growth.

Recent Developments & News

  • In October 2023, Ariens Nordic Center partnered with The Diff Agency to develop and maintain corporate partnerships, including signage and official website sponsorships.
  • In March 2023, Husqvarna became the main partner of the Volvo Car Scandinavian Mixed 2023 golf tournament, extending sponsorship through 2025.
  • In December 2023, HCLTech and Husqvarna Group extended their strategic IT and digital transformation partnership; this contract was Vested certified.

Key Players

  • Ariens Company
  • BigDog Mower Co.
  • Briggs & Stratton LLC.
  • Husqvarna AB
  • Deere & Company
  • Kubota Corporation
  • Mtd Products Inc
  • Spartan Mowers
  • Swisher Inc
  • The Toro Company

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