IMARC Group has recently released a new research study titled “Mexico Popcorn Market Size, Share, Trends and Forecast by Type, Distribution Channel, End Consumer, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The Mexico popcorn market reached a size of USD 211.5 Million in 2024. It is expected to grow at a CAGR of 5.38% during the forecast period from 2025 to 2033, reaching USD 339.0 Million by 2033. Growth is driven by increasing demand for healthy snacks, urbanization, younger consumer base, retail modernization, e-commerce expansion, and premium product offerings. 

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Mexico Popcorn Market Key Takeaways

• Current Market Size in 2024: USD 211.5 Million

• CAGR during 2025-2033: 5.38%

• Forecast Period: 2025-2033

• Rising demand for healthier, convenient snack alternatives with low-calorie, fiber-rich profiles.

• Increased consumer preference for clean label, low-fat, gluten-free and non-GMO popcorns.

• Rapid urbanization and a young demographic in major cities drive demand for gourmet and flavored popcorn.

• Expansion of modern retail infrastructure like supermarkets and convenience stores enhances product accessibility.

• Growing online retail channels and promotional activities facilitate market penetration in rural and semi-urban regions.

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Mexico Popcorn Market Growth Factors

Growing consumer preference for convenient and healthier snack options is a key factor driving Mexico popcorn market growth, as popcorn continues to gain popularity as a better-for-you snack choice. Consumers increasingly perceive popcorn as an attractive low-calorie, fiber-rich snack option. Awareness about the health risks posed by excessive sugar, oil, and artificial additives consumption has led to heightened demand for clean label ingredients made with minimal processing. Furthermore, low-fat, gluten-free, and non-GMO popcorn variants have witnessed notable growth in demand through both physical retail and online sales channels. Market players have responded by launching pre-packed variants featuring portion control, nutritional labeling, and resealable packaging, further propelling market expansion.

Rapid urbanization, especially in metropolitan areas such as Mexico City, Guadalajara, and Monterrey, alongside a growing younger demographic with millennial and Gen Z consumers, is shaping positive market dynamics. This consumer base actively seeks new snacking experiences, favoring gourmet and flavored popcorn. Innovative flavors including jalape o cheese, chili-lime, chocolate drizzle, and caramel-sea salt enjoy strong appeal. The preference for premium, hand-prepared, and specialty popcorn varieties combined with increased availability at snack stores and gourmet stalls fuels ongoing market growth. Market participants capitalize on this trend by introducing seasonal flavors and attractive packaging themes to attract consumers.

The expanding retail infrastructure in Mexico significantly bolsters market growth by improving popcorn product accessibility. The growth of supermarkets, hypermarkets, and convenience chains provides consumers with enhanced availability of diverse popcorn offerings. Leading retailers are investing heavily in national logistics and in-store shelf placement to ease consumer access to packaged popcorn. For example, Walmart announced a record investment exceeding USD 6 billion for 2025, tripling its prior year's spending to open new stores and establish distribution centers, creating approximately 5,500 jobs. Increased visibility of premium and imported brands in organized retail supports a broader consumer reach. Promotional initiatives like in-store sampling, discounts, and prominent shelf positioning further assist market penetration in rural and semi-urban areas.

Mexico Popcorn Market Segmentation

Breakup By Type:

• Microwave Popcorn: Includes popcorn variants designed for microwave preparation, offering convenient at-home cooking, catering to growing demand for easy-to-prepare snacks.

• Ready-To-Eat (RTE) Popcorn: Pre-packaged popcorn ready for immediate consumption, appealing to consumers seeking convenience and portion control.

Breakup By Distribution Channel:

• On-Trade: Channels where popcorn is sold and consumed on-premises such as cinemas and foodservice outlets.

• Off-Trade:

• Supermarkets and Hypermarkets: Large retail chains providing extensive popcorn product assortments to consumers.

• Convenience Stores: Smaller retail outlets offering quick and easy access to popcorn products.

• Online Channel: E-commerce platforms enabling direct consumer purchases of popcorn, supporting rapid market expansion.

• Other

Breakup By End Consumer:

• Households: Popcorn consumption for home snacking, influenced by health and convenience trends.

• Commercial: Usage by commercial establishments such as entertainment venues and foodservice providers.

Regional Insights

The report identifies Northern Mexico, Central Mexico, Southern Mexico, and others as the major regional markets. While specific market shares or CAGR by region are not explicitly provided, metropolitan areas like Mexico City, Guadalajara, and Monterrey in Central Mexico are highlighted for their significant young consumer base and demand for flavored popcorn. Expansion of retail infrastructure and consumer accessibility improvements are evident across these regions, supporting uniform growth potential.

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Recent Developments & News

In July 2024, G.H. Cretors, a premium gourmet popcorn brand, partnered with the iconic chili-lime seasoning company Taj�EDn to launch a limited-edition popcorn flavor. This new product combines handcrafted kettle popcorn infused with Taj�EDn's signature tangy and mildly spicy seasoning, delivering a distinctive snacking experience that highlights both brands' strengths.

Key Players

• G.H. Cretors

• Taj�EDn

Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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