IMARC Group has recently released a new research study titled "United States Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2026-2034", offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States online gambling market size reached USD 11.8 Billion in 2025 and is projected to grow to USD 22.8 Billion by 2034, with a CAGR of 7.33% during the forecast period from 2026 to 2034. Growth is driven by increasing state-level legalizations, mobile technology advancements, and greater consumer acceptance of digital betting platforms. Innovations like AI, live dealers, and real-time data analytics are enhancing user engagement and driving market expansion.

Study Assumption Years

  • Base Year: 2025
  • Historical Year/Period: 2020-2025
  • Forecast Year/Period: 2026-2034

United States Online Gambling Market Key Takeaways

  • Current Market Size: USD 11.8 Billion in 2025
  • CAGR: 7.33% during 2026-2034
  • Forecast Period: 2026-2034
  • Rising state-level legalization and regulatory support stimulate market expansion.
  • Mobile technology advancements and widespread smartphone usage are driving accessibility.
  • COVID-19 pandemic increased online gambling traffic due to lockdown restrictions.
  • Integration of cutting-edge technologies enriches player engagement and retention.
  • Digital payment systems and secure platforms enhance transaction trust and ease.

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Market Growth Factors

The incremental legalization of online gambling across U.S. states is a significant growth catalyst. The authority of each state to regulate online gambling has led to a complex but progressively expanding regulatory environment, enabling operators to develop localized platforms that comply with regional laws. This has resulted in increased tax revenues, employment opportunities, and has fostered innovation in gaming products.

Mobile technology improvements have transformed user experiences, with most players accessing online gambling via smartphones and tablets. Mobile-optimized websites and apps now feature easy navigation, in-play wagering, biometric authentication, and quick game loading times. Enhanced digital payment integration and more secure transaction frameworks have increased user trust and convenience, further boosting market growth.

Technological advancements including artificial intelligence, machine learning, and predictive analytics are being leveraged to deliver personalized gaming experiences and optimize risk management. Gamification elements like loyalty programs, leaderboards, and achievement badges are engaging users more deeply. The adoption of live dealer games, virtual reality environments, and blockchain for transparency is also shaping the future landscape of online gambling in the U.S.

Market Segmentation

  • **Breakup by Game Type:**
  • Sports Betting
  • Football
  • Horse Racing
  • E-Sports
  • Others
  • Casino
  • Live Casino
  • Baccarat
  • Blackjack
  • Poker
  • Slots
  • Others
  • Others

Description: The market categorizes gambling activities into sports betting, casino games, and others, with sports betting leading in market dominance.

  • **Breakup by Device:**
  • Desktop
  • Mobile
  • Others

Description: Segmentation based on devices highlights desktop as the majority market holder, with mobile gaining prominence due to improved accessibility and user interface design.

  • **Breakup by Region:**
  • Northeast
  • Midwest
  • South
  • West

Description: The market is segmented into four main U.S. regions for regional trend and growth analysis.

Regional Insights

The United States online gambling market is divided into four regional segments: Northeast, Midwest, South, and West. Detailed regional performance statistics are not explicitly stated; however, these regions form the basis for localized market analysis considering varying legal and regulatory environments across states.

Recent Developments & News

In June 2025, Kintex Ventures LLC launched Sixty6 Casino within the U.S. sweepstakes gambling segment, offering over 500 slot titles and welcoming players with sign-up bonuses of 75,000 Gold Coins and 2 Sweepstakes Coins plus daily rewards. Additionally, in May 2025, Fanatics introduced a standalone online casino application across four U.S. states, targeting its extensive 100-million user base and competing with leading operators such as DraftKings and FanDuel.

Customization Note

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