IMARC Group has recently released a new research study titled “United States Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2026-2034”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States wine market size was valued at USD 79.8 Billion in 2025 and is projected to reach USD 119.6 Billion by 2034, growing at a CAGR of 4.59% during the forecast period of 2026-2034. Key growth drivers include rising wine tourism, increasing consumer preference for premium and diverse wine options, sustainable and organic wine production, expanded distribution channels, and heightened interest in wine culture and education.

Study Assumption Years

●     Base Year: 2025

●     Historical Year/Period: 2020-2025

●     Forecast Year/Period: 2026-2034

United States Wine Market Key Takeaways

●     Current Market Size: USD 79.8 Billion in 2025

●     CAGR: 4.59% during 2026-2034

●     Forecast Period: 2026-2034

●     The growing consumer preference towards premium and artisanal wines is driven by increased disposable income and desire for unique experiences.

●     Growing wine tourism and vineyard visits enhance consumer engagement.

●     Rising shift towards organic and sustainable wine production reflects increasing environmental consciousness.

●     Increasing demand for low-alcohol and non-alcoholic wines aligns with broader health and wellness trends.

●     Off-trade distribution channel holds the largest market share due to convenience and the rise of e-commerce.

Sample Request Link: https://www.imarcgroup.com/united-states-wine-market/requestsample

United States Wine Market Growth Factors

The growth of the United States wine market is primarily driven by increasing consumer preference for premium and artisanal wines. This shift is fueled by higher disposable incomes and a desire for unique and luxury experiences, leading consumers to favor higher-priced, specialty wines. Additionally, the popularity of wine tourism and vineyard visits has enhanced consumer engagement, encouraging brand loyalty and increasing wine consumption.

A significant trend driving market growth is the rising adoption of organic and sustainable wine production. Environmentally conscious consumers are increasingly demanding wines produced with sustainable practices, prompting wineries to adjust production methods accordingly. This trend is coupled with growing consumer interest in low-alcohol and non-alcoholic wines, reflecting broader health and wellness movements. These factors collectively contribute to the expanding market.

The expansion of distribution channels, particularly e-commerce and direct-to-consumer sales, has revolutionized market accessibility. Wineries can now reach a wider, tech-savvy consumer base, bypassing traditional retail limitations. The off-trade segment, including supermarkets, specialty stores, and online platforms, has become the leading distribution channel, supported by convenience, extensive selections, and increased at-home wine consumption. Innovative marketing efforts by retailers further boost this channel’s growth.

United States Wine Market Segmentation

Breakup by Product Type:

●     Still Wine: Represents the largest segment, driven by strong consumer preference for traditional varieties like Cabernet Sauvignon, Pinot Noir, and Chardonnay. The versatility of still wine in food pairings and premiumization trends influence its growth.

●     Sparkling Wine

●     Fortified Wine and Vermouth

Breakup by Color:

●     Red Wine: Holds the largest market share due to perceived health benefits, versatility in food pairing, and growing preference for bold flavors.

●     Rose Wine

●     White Wine

Breakup by Distribution Channel:

●     Off-Trade:

●     Supermarkets and Hypermarkets

●     Specialty Stores

●     Online Stores

●     Others

●     On-Trade

Breakup by Region:

●     Northeast

●     Midwest

●     South

●     West

Regional Insights

The South region dominates the United States wine market, accounting for the largest market share. Factors contributing to its lead include interest in local and regional wines, warmer climates conducive to diverse grape cultivation, and increasing wine tourism, including cultural events and wine festivals. Movements such as farm-to-table and locally sourced products further boost regional wine demand.

Speak to An Analyst: https://www.imarcgroup.com/request?type=report&id=5953&flag=C

Recent Developments & News

In April 2024, Jackson Family Wines announced a partnership with the NBA, making Kendall-Jackson the league's first official wine partner under a four-year contract. La Crema, another Jackson Family Wines brand, became the official wine of the WNBA, targeting professional women's basketball. Both brands also partnered with Team USA Basketball’s Men’s and Women’s teams.

In December 2023, BMO formed the U.S. Wine Industry Partnership with WineBusiness and bw166 to produce a comprehensive industry report based on a survey covering thousands of U.S. wineries, aiming to analyze business trends influencing the U.S. wine market.

In May 2024, Constellation Brands acquired the California winery Sea Smoke to strengthen its higher-end wine portfolio, particularly focusing on Pinot Noir production.

Key Players

●     E. & J. Gallo Winery

●     Constellation Brands

●     The Wine Group

Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No: (D) +91 120 433 0800

United States: +1-201971-6302