IMARC Group has recently released a new research study titled “North America Dog Food Market Size, Share, Trends and Forecast by Product Type, Pricing Type, Ingredient Type, Distribution Channel, and Country, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
Market Overview
The North America dog food market size was valued at USD 27.0 Billion in 2024 and is projected to reach USD 36.2 Billion by 2033, registering a CAGR of 3.18% over the forecast period 2025-2033. Growth is driven by rising pet ownership, demand for premium and organic products, pet humanization, and expansion of e-commerce with a preference for sustainable and high-protein formulations.
Study Assumption Years
● Base Year: 2024
● Historical Year/Period: 2019-2024
● Forecast Year/Period: 2025-2033
North America Dog Food Market Key Takeaways
● Current Market Size: USD 27.0 Billion in 2024
● CAGR: 3.18% during 2025-2033
● Forecast Period: 2025-2033
● Pet ownership is increasing in North America due to growing disposable incomes and lifestyle changes.
● Premium, organic, and natural ingredients with no artificial additives are in rising demand.
● E-commerce and subscription services are transforming consumer purchasing behavior.
● Sustainability and ethical sourcing are gaining prominence in product development.
● The U.S. dominates the market due to high pet population and disposable incomes.
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Market Growth Factors
The North America dog food market share is witnessing growth due to escalating pet ownership as evidenced by the 2024 APPA National Pet Owners Survey, reporting 82 million pet-owning households in the United States. This humanization of pets motivates owners to seek nutrient-rich, premium food options that mirror human dietary trends, increasing demand for organic and natural ingredients without artificial additives, fillers, or preservatives. Such trends aim to enhance pet health and longevity.
Another growth driver is the growing preference for functional dog foods enriched with probiotics, antioxidants, and omega fatty acids that address joint health, digestion, and skin concerns. Grain-free, high-protein, and raw diets cater to specialized nutritional needs, supported by increased pet adoptions. The accelerated expansion of e-commerce and direct-to-consumer sales platforms makes premium and niche products easily accessible, while subscription services provide breed, age, and dietary-specific meal plans enhancing pet nutrition consistency.
Sustainability and ethical sourcing are gaining momentum, with consumers demanding eco-friendly and responsibly sourced products. Manufacturers are shifting to sustainable packaging using recyclable and biodegradable materials and sourcing certified organic and free-range meats. Efforts to reduce carbon footprints via alternative proteins such as lab-grown beef and insect-based additives reflect rising consumer environmental consciousness. These sustainability initiatives cater to the increasing customer focus on animal welfare and transparency in the supply chain.
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Market Segmentation
Analysis By Product Type:
● Dry Dog Food: Dominates the market due to convenience, cost-effectiveness, longer shelf life, and ease of storage and feeding.
● Dog Treats
● Wet Dog Food
Analysis By Pricing Type:
● Mass Products
● Premium Products: Lead the market driven by pet humanization, disposable income rise, and demand for nutrient-rich, preservative-free, plant-based, and organic ingredients with health benefits.
Analysis By Ingredient Type:
● Animal Derived
● Plant Derived: Holds majority market share due to shift toward sustainable, ethical consumption. Includes lentils, chickpeas, flaxseeds, and soy protein; rich in nutrients and hypoallergenic.
Analysis By Distribution Channel:
● Supermarkets and Hypermarkets: Largest share due to extensive reach, convenience, bulk discounts, and availability of organic and plant-based products.
● Specialty Stores
● Online Stores: Growing due to e-commerce adoption, convenience, and personalized subscription models.
● Others
Analysis By Country:
● United States: Dominant market with high pet population, disposable incomes, strong demand for premium and specialized products, and large retail and e-commerce platforms.
● Canada
Regional Insights
The United States is the dominant region in the North America dog food market, supported by a significant pet population of around 89.7 million dogs and 82 million pet-owning households. High disposable incomes and pet humanization drive demand for premium and sustainable products. The country's extensive retail and e-commerce infrastructure ensures easy access to a wide variety of dog food, contributing to its market leadership.
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Recent Developments & News
● January 2024: PawCo Foods launched InstaBites, the first shelf-stable, fresh, plant-based dog food, and LuxBites with added gut health benefits of postbiotics.
● April 2024: Purina PetCare announced plans to introduce over 100 new U.S. products, expanding premium brands and microbiome-focused pet foods, aiming to leverage scientific expertise.
● December 2024: Kismet, founded by Chrissy Teigen and John Legend, launched dry treats on Chewy.com made with real animal proteins and superfoods.
● August 2024: Noochies! began FDA approval process for cultivated chicken dog food in the U.S.; parent Further Foods submitted a feeding trial protocol pending approval.
Key Players
● PawCo Foods
● Purina PetCare
● Kismet
● Noochies!
● Further Foods
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